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As your agency partner, we use a combination of proprietary tools, competitor analysis, and Google’s keyword planner to research and prioritize keywords most relevant to your business and audience. We focus on high-intent keywords likely to drive quality traffic, continuously reviewing and optimizing based on performance data.
Success is measured using key performance indicators tailored to your goals, such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). We provide regular reports summarizing metrics and actionable insights to track progress and optimize for results.
Our team drafts compelling, relevant ad copy aligned with your brand voice, incorporating ad extensions like sitelinks, callouts, and structured snippets to enhance visibility. You will always have the opportunity to review and approve all ad copy and extensions before they go live.
Most clients see initial results within 24-48 hours of campaign launch. However, optimal performance typically develops over 2-4 weeks as we gather data and optimize campaigns.
We use a combination of strategic bidding, high-quality ad copy, optimized landing pages, and regular optimization to improve your Quality Score and ad positioning.