Benefit of Lower Competition
Bing has significantly less advertiser competition, often resulting in lower costs per click and better positioning.
Access Unique Audience Segments
The Microsoft Search Network spans Bing, Yahoo, AOL, and a partner network, reaching a distinct audience that includes older individuals, working professionals, and users with higher purchasing power—segments sometimes less active on other platforms.
Advanced Targeting, Including LinkedIn Integration
Microsoft Ads offers detailed targeting options and uniquely integrates with LinkedIn data, allowing advertisers to target by job title, industry, company size, and other professional attributes—an advantage especially for B2B marketers.
FAQs
Microsoft Ads delivers ads on Bing, Yahoo, AOL, and partner sites, reaching users searching via these engines and across Microsoft’s network.
It uses an auction model—ads compete for placements based on keyword bid, ad quality, and expected impact, determining your cost-per-click.
Yes, Microsoft Ads offers an import feature for Google Ads campaigns, simplifying migration and cross-platform management.